Making a marketing video to help market your product is one of the easiest things to do. It is both enjoyable and shareable way to endorse your company’s intention to the targeted customers.
However, most of the time, people don’t have the resources to create one or time to waste on learning video editing software themselves. Furthermore, if they don’t have any experience in video production, it may seem like the only options are to pay a lot of money for someone else to do it.
Fortunately, this article gives you best tips to create a great video to market your business even with limited resources.
Explain What You’re Doing
You know your product better than anyone else. Although that is a great thing, you still can make the mistake of assuming everyone else knows the benefits of your product.
To overcome that mistake, take a look at your product as if you don’t know anything about it, its functionality, or what kinds of problems it can crack.
For example, if you’re selling a digital product, it is best to learn how to create a quality screen capture video. After that, demonstrate the typical use of your product.
But always remember, don’t jump right into it. It is better to use screen capture to demonstrate a problem that the product solves.
If the viewer can identify with the problem that you are showing them on-screen, they’ll be much more engaged when you introduce the product. Moreover, repeat the process and execute it slowly.
Here’s another example. If your product is physical, focus on showing them what your product does and how it can help.
Think about demo videos or commercials for popular pieces of technology. They don’t spend two or three minutes talking about battery life and storage capacity. However, they use that valuable video to reveal the product in action, being used as the average consumer wants to use it.
Additionally, be helpful in your video. Use captions or video annotations to explain anything that isn’t obvious and use them to supplement your voice-over narration.
Don’t Hide Your Personality
Whatever it is you’re creating, remember, you are likely not the first one to do so. The number one marketing challenge you’ll face during launch is standing out from competitors in your field.
The only thing that set the productivity app or hilarious slogan t-shirt or handcrafted wooden rocking horse apart is the personality of the product, company, or just yourself in a way that is applicable and memorable.
Aim to create a memorable video content that shows your personality. If people decide they like you, they’ll show you by becoming customers.
To do it, you must be honest with yourself about your on-camera skills. You can always engage in several takes and edit out awkward pauses. Furthermore, practice trimming and splitting clips until the transitions look natural.
People love to learn about the personality of a brand by getting a peek behind its back. If you’re making a physical product, sample footage of the manufacturing process is a brilliant way to make your product significant.